Producing and printing high quality color is a complicated process that demands accuracy and consistency. Far too often, incorrect or inconsistent lighting and viewing conditions result in communication problems during the color reproduction process. To combat these problems, the industry has established an international standard, ISO 3664:2009, to insure greater viewing consistency. When all participants involved int he color process view color under standard conditions, color communication is optimum. Any deviation from the standard can result in frustrating and costly errors.
Industry standards require that viewing conditions meet strict specifications with regard to: color quality, light intensity, evenness of illumination, viewing/illumination geometry, and surround conditions. Differences in any of these conditions can affect color appearance.